with the internet, information has been effectively liberated, and the astronomical profit margins of traditional tv media are more obvious than ever.
the internet has proved that media can be provided, profitably, at a tiny % of what cable companies charge. as the older generations die off, hopefully these businesses are forced to lower prices to reflect the actual value of the services they provide. it's a cash cow, but it wont last forever.
imagine charging huge subscription fees, which alone would be sufficient to cover the cost of content, and then still subjecting viewers to something like a 1:2 or 1:1 ad/content ratio. and consumers have been conditioned to accept this. it really is a golden goose of a business model.